When crafting a brand strategy or content plan, the first step is gaining a deep understanding of the industry.
That usually includes researching the market, analyzing messaging and tone of voice, and spotting gaps and opportunities. But with so much information to sort through, keeping everything organized for further analysis can be overwhelming.
Here’s how Collabwriting browser extension directly supports each phase of the process:
Capture & organize industry insights
Collected insights - Highlight and save snippets from blogs, PDFs, newsletters, or social posts (LinkedIn, Reddit, X, Quora) to track how brands in your niche communicate, what topics they focus on, and which platforms they use. This way you can collect and track insights without switching tabs.
Structured sources - Sort saved snippets into Topics or Clusters to get a better overview of the information you collected.
Shareable links - Get valuable input from industry experts with shareable links, so you never miss an important trend or insight.
Break down messaging & tone
Personalized tags: Label snippets based on tone (e.g., #casual, #authoritative, #playful) or platform (#email, #social, #ads) to identify patterns and gaps in messaging.
Analyze competitor strategies: Drag snippets from different sources into a single Topic to compare them side-by-side. This way you can spot inconsistencies or overused phrases.
Direct mentions: With Collabwriting, you can easily mention collaborators in the comments. Simply type "@" followed by their name or email, and they’ll get notified via email. If Slack is connected, you can also mention your teammates directly from there.
Find gaps & spot opportunities
Great strategies aren’t just about what’s already being done - they find what’s missing.
Collaborative workspace: Store your research in a shared workspace and invite clients, experts, or team members to collaborate. Assign roles (View, Comment, Edit) so everyone can contribute and refine insights.
Export & repurpose: Export snippets as CSV or PDF, or simply drag & drop them into Google Docs, Notion, or Gmail - backed by real examples.
Keep everything organized & accessible
Instead of scrambling to relocate a key stat or competitor post, Collabwriting keeps everything connected. Every snippet is linked to its source, so you can always trace back your insights.
Think of it like highlighting a book - but for the entire brand strategy. Every idea, source, and “aha!” moment stays connected, so you can focus on creating, not scrambling.
💡 With all your insights in one place, you can confidently create a plan that’s backed by data, easy to explain to clients, and simple to refine as trends evolve.
Ready to stop researching like it’s 2005?
Let’s make your next brand strategy stand out.